Marketing Communications Manager

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Empresa

Fundacion Wayuu Taya

Descripción de la Empresa

Somos una organización no gubernamental y sin fines de lucro fundada en 2002 para ayudar a mejorar las vidas de las comunidades indígenas latinoamericanas, manteniendo y respetando sus tradiciones, cultura y creencias.

Estado

Zulia

Localidad

Maracaibo

Tipo de Contratación

Tiempo Completo

Descripción de la Plaza

Title: Marketing Communications Manager

The Wayuu Taya Foundation is seeking a Marketing & Communications Manager. The ideal candidate will be a passionate marketing expert with a record in digital marketing and communication.

Qualifications:

• BA/BS in Marketing, Communications, Advertising or related degree, or equivalent combination of education and experience
• At least two years of experience in Marketing, Communications, digital and/or similar fields
• Demonstrated ability to manage Social Media channels and associated advertising platforms to effective deliver marketing content
• Excellent written communication skills
• Proven graphic designing, photography, web design and management, fundraising platforms and video production experience from start to finish.
• Ability to work with a team, with a high degree of initiative, accountability, innovation, creativity and flexibility
• Ability to work on multiple projects simultaneously.
• Interest in the field of Social Work
• Bilingual: Spanish, English
• Location: Maracaibo, Edo. Zulia

Responsibilities include, but are not limited to:

• Development of communication strategy for the short and long term. Including plan of implementation, content and design
• Use of tools for fundraising
• Manages how the Client Relationship Management (CRM) tool (or email broadcast tool in smaller orgs) is structured and used
• Focuses on list growth tactics (e.g. email list, social media followers). Experiments to see what works best – e.g., which “content bait” leads to higher conversions from website visitors to email subscribers; watches metrics closely. Also includes search engine optimization and paid search strategies
• Ties all marketing activity back to organizational goals. Keeps the big picture in focus. Key point of contact for all major internal and external relationships Oversees major marketing campaigns
• Understands the community through constant listening and feedback loops, including regular surveying and active social media use. Manages segmentation/targeting strategy
• Content Strategist – Finds the nexus between what the organization wants to communicate and what the community seeks. Decides which topics to focus on.
• Understands the best ways to talk about particular products and services from both the organizational perspective and the community perspective
• Produces the written content, start to finish
• Produces the visual content start to finish
• Ensures consistent look, style, and feel for communications and educating staff on brand
• Manages the editorial calendar or what goes out when and to whom. Responsible for ensuring good mix of original and repurposed content, and taking a multi-channel, integrated approach to sharing content with the community
• Knowing and implementing best practices for writing, designing, and delivering the content given the communications channel
• Would have expertise in the content management system (CMS) of the website/blog. Web development/programming expertise
• Would have more expertise with the Client Relationship Management / Email Service Provider (CRM/ESP) software provider
• Includes community engagement (i.e. responding, commenting, tagging, retweeting, etc.)
• Includes understanding print and mail house production needs and scheduling. Includes both presentations and booth/exhibition activities
• Includes cultivating relationships with reporters and pitching stories

Requirements:

• Full-time. Office, remote work and fieldwork. Online meetings and conference calls


















Mínimo Nivel Académico Requerido

Universidad Completa

Mínimo Nivel de Inglés Requerido

Avanzado

Mínima Experiencia Laboral Requerida

2 años

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